Branding—and the enticing image it conveys—is particularly crucial in branded lifestyle real estate projects where selling begins before construction, when tours of the property are not yet possible. By using evocative words, custom graphics, and lifestyle photography in the right mix of public relations, events, advertising, websites, electronic communications, visionary videos, brochures, and other marketing initiatives, HILL can articulate the total experience of living in a distinctive branded community. The HILL brand solution induces the necessary response to build a list of qualified buyers for the sales team pipeline.